About us

hairshots2theworld.com is a division of Siren Marketing based in Melbourne, Australia. Its principal, Leanne Cutler has more than 25 years experience in the media, public relations and marketing.

She has worked in many creative disciplines with a major highlight being her work in the 1990s as Executive Officer of Hair Expo Australia and Public Relations Manager for the Wynne-Hoelscher Group of hair industry businesses.

Her exposure to the hair industry commenced in childhood when, at the age of 12, she accompanied her mother to hair colour training seminars. A few years later, she heard the inspiring Anthony Wynne-Hoelscher speak about hair fashion and from that time on, she never had a bad haircut again. She was hooked.

A combination of hard work and a series of serendipitous events led her role with Hair Expo Australia, just as the event was being established in Sydney during the recession. Success was no easy task. It was intense, exciting and exhausting but enormously satisfying.

These days, Leanne develops unique, niche services in the hair industry including assisting top Australian hairdressers with their Hair Expo Awards submissions, and a holistic design and branding collaboration for salons.